Break-Even Point

The Break-Even Point is where Total Costs equal Sales. In the Cost-Volume-Profit Analysis model, Total Costs are linear in volume.

NLP

this is a video showing subliminal advertising and if this is forbidden or not.

NLP

On the day 14, October Lau and Ignacia made a presentation about NLP, neuro-linguistic programming, and that is the definition by the Oxford English Dictionary:

''a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them" and "a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour".
[1] The co-founders, Richard Bandler and linguist John Grinder, claimed it would be instrumental in "finding ways to help people have better, fuller and richer lives".
[2] They coined the title to denote a supposed theoretical connection between neurological processes ('neuro'), language ('linguistic') and behavioral patterns that have been learned through experience ('programming') and that can be organised to achieve specific goals in life.

Job Description

-Research job descriptions and download an example:
Job Description - SNP Co Ltd

Title: Sales and Marketing Executive

Reports to: Sales and Marketing Director, Newtown.

Based at: Sparkly New Products Co Ltd, Technology House, Newtown.

Job purpose:

To plan and carry out direct marketing and sales activities, so as to maintain and develop sales of SNP's ABC machinery range to UK major accounts and specifiers, in accordance with agreed business plans.

Key responsibilities and accountabilities:

1. Maintain and develop a computerised customer and prospect database.
2. Plan and carry out direct marketing activities (principally direct mail) to agreed budgets, sales volumes, values, product mix and timescales.
3. Develop ideas and create offers for direct mail and marketing to major accounts by main market sector and SNP's ABC products.
4. Respond to and follow up sales enquiries by post, telephone, and personal visits.
5. Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.
6. Monitor and report on activities and provide relevant management information.
7. Carry out market research, competitor and customer surveys.
8. Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes.
9. Liaise and attend meetings with other company functions necessary to perform duties and aid business and organisational development.
10. Manage the external marketing agency activities of telemarketing and research.
11. Attend training and to develop relevant knowledge and skills.

Scale and territory indicators:

Core product range of four ABC machines price range £50 to £250. Target sectors: All major multiple-site organisations having more than 1,000 staff. Prospect database c.10,000 head offices of large organisations. Customer base of c.150 large organisations. Typical account value £20-50k pa. Total personal revenue accountability potentially £4.5m. Territory: UK.

homework

Examine the impact on a business if there is a fall in the rate of interest:

If the rate of interest falls, business mighty be directly affected.
First the definition. Rate of Interest is the price of acquiring a loan. Businesses of all sizes borrow money, often from banks, as a result, the bank imposes a charge for the privilege, this charge is the interest, usually expressed as a percentage.
If interest rates change, the incentive for individuals to take out loans to buy goods will also change. If the rate of interest falls, for example, then the charges on a loan to buy larger items like cars is also likely to fall. As a result, more people might be willing to buy such items. Businesses selling these items might see an unexpected rise in demand for their products.
In conclusion a rise or a fall in the rate of interest can influence a lot a business.

100 GREAT BUSINESS IDEAS

Idea 2
Scenario planning

Making a Scenario planning is a really intelligent thing to do. As Pierre Wack for Shell, all companies should do it. Fortunately for Shell, Wack did it and they climbed from seventh to second place in the industry's profitability league table.


Idea 33
Reinvention

This is a really good idea, but it's dangerous. Making changes can coast the company many loyal customers. In another hand, with an innovation you can win lots of new ones.

Marketing Plan - Rotating Spaghetti Fork

We want to sell a product which will revolutionize pasta eating as we know it. We present to you the rotating spaghetti fork. No more pasta stains, no more embarrassing moments at the Italian restaurant, no more, no more!!!

Our marketing plan consists of the following:
- P.E.S.T. analysis
- S.W.O.T. analysis
- Advertisement (TV, magazines, Posters, radio, etc.)
- Internet marketing projects (homepage, online shop, etc.)
- Distribution to house holding shops across the UK

we plan to begin with a budget of 9,000 pounds, to produce, distribute and make publicity.
-5,000 for materials and production process
-2,000 for distribution
-2,000 for publicity

PEST analysis

Our PEST analysis shows that the rotating fork would be help for the ageing parts of the society, of which it would easier for them to eat pasta when they don’t have to rotate the fork by hand, it also shows us that it would be a great help for the younger parts of society as the rotating fork would reduce their chance of getting pasta stains on their clothes, thus reducing the amount of laundry and saving the family a little money.

But, a negative side of this is the costs of replacing the batteries to the fork since its battery powered.

SWOT analysis

Strengths: This is a unique product and it will receive a lot of attention, especially from the
younger people (kids) because we think they will find it funny and interesting.

Weaknesses: Some people will find this a useless product, saying they can rotate the fork by themselves.

Opportunities: Showing the product to kids, making it good looking for them (colorful)

Threats: there are some conditions which could damage the objective, maybe some people will refuse to use the rotating fork. And the product can be dangerous when used in wrong ways.

Summary: Our idea is to sell a rotating spaghetti fork, especially for the younger people. We hope to begin selling it in UK and if we have success continue with the rest of Europe. We have analyzed all the positive and negative aspects and we are sure that this is a really different product that will call attention from a lot of people.

Price: £19.99

Promotion: Buy two, get the third one free.