Marketing Plan - Rotating Spaghetti Fork

We want to sell a product which will revolutionize pasta eating as we know it. We present to you the rotating spaghetti fork. No more pasta stains, no more embarrassing moments at the Italian restaurant, no more, no more!!!

Our marketing plan consists of the following:
- P.E.S.T. analysis
- S.W.O.T. analysis
- Advertisement (TV, magazines, Posters, radio, etc.)
- Internet marketing projects (homepage, online shop, etc.)
- Distribution to house holding shops across the UK

we plan to begin with a budget of 9,000 pounds, to produce, distribute and make publicity.
-5,000 for materials and production process
-2,000 for distribution
-2,000 for publicity

PEST analysis

Our PEST analysis shows that the rotating fork would be help for the ageing parts of the society, of which it would easier for them to eat pasta when they don’t have to rotate the fork by hand, it also shows us that it would be a great help for the younger parts of society as the rotating fork would reduce their chance of getting pasta stains on their clothes, thus reducing the amount of laundry and saving the family a little money.

But, a negative side of this is the costs of replacing the batteries to the fork since its battery powered.

SWOT analysis

Strengths: This is a unique product and it will receive a lot of attention, especially from the
younger people (kids) because we think they will find it funny and interesting.

Weaknesses: Some people will find this a useless product, saying they can rotate the fork by themselves.

Opportunities: Showing the product to kids, making it good looking for them (colorful)

Threats: there are some conditions which could damage the objective, maybe some people will refuse to use the rotating fork. And the product can be dangerous when used in wrong ways.

Summary: Our idea is to sell a rotating spaghetti fork, especially for the younger people. We hope to begin selling it in UK and if we have success continue with the rest of Europe. We have analyzed all the positive and negative aspects and we are sure that this is a really different product that will call attention from a lot of people.

Price: £19.99

Promotion: Buy two, get the third one free.